The Commercial Real Estate market is inundated with a multitude of properties. It is imperative that a marketing plan be put in place that stands out amongst our competitors, but appeals to buyers and potential tenants alike. No two properties are similar, and each requires its own customized strategy combined with a unique marketing approach.
We pride ourselves on staying ahead of the competition with our approach and we certainly aren’t afraid to evaluate our marketing and make adjustments when necessary.
We are proud to share with you some of the most important details included in our marketing strategy.
- Costar / Loopnet - The most comprehensive commerical database which includes all properties for Sale and Lease as well as comparable Sold and Leased properties. This platform is subscription based and each Commercial Real Estate Broker on our team has full access to each program.
- GCR&D Website - Commercial property information can quickly and easily be found on our website. A part of our strategy includes driving online traffic back to our website where we can provide additional comprehensive data. We are also able to capture website visitor information and analyze website traffic to adjust marketing accordingly.
- Print Marketing - The print marketing we create includes pertinent property specifications as well as internal floor plans and building layouts. The marketing is easy to download, comprehend, and share swiftly. Click “to see a sample spec sheet”
- SEO Marketing Strategy - We have implemented a plan based on attracting the right customer base for each property while also securing higher placement on multiple search engine result pages.
- Multiple Listing Service - A paid subscription service, the MLS is a database of shared data between Brokerage firms, with the expectation of a sharing in commissions. Entry of a property into the MLS ensures advertisement on over 180 additional syndicate websites as part of our paid subscription. Access to the MLS is limited only to Illinois Licensed Real Estate Brokers.
- MLS Syndicated Websites - Properties are marketed both nationally and internationally for optimal exposure.
- Email Marketing - We have amassed a private database of over 11,000 investors and tenants in the area and our properties are consistently marketed to them through the use of email.
- Cooperating Broker Marketing - We utilize our relationships with local Commercial Real Estate Brokers and they are consistently made aware of our available as well as upcoming properties.
- Professional Photography & Video - Utilizing the services of a professional photographer and videographer assists us in maximizing exposure for your asset. These photos and videos are meant to engage users by capturing the full scope of each property. We utilize the services of a professional for each of the properties we market.
- Professional Signage - We maximize our opportunity to market our properties by utilizing professional signage and banners. With proper placement and quantity, we maximize ultimate exposure for your space.